US-based hotel chain Best Western has opened shop in Mombasa, seeking to capture the growing market for business and leisure travel in the coastal city.
Best Western Plus Creekside Hotel, located at Tudor Creek next to the Nyali Bridge, becomes the second in Kenya after the opening of Best Western Premier in Nairobi in June this year.
The 100-bedroom-hotel with conference facilities will increase bed capacity in the seaside city which lacks adequate accommodation.
The hotel was developed by Freewind Holdings, owned by a Pakistani investor who also built Cowrie Shell Beach Apartments in Bamburi and is constructing another hotel, Golden Sand Resort in Diani.
Best Western hotels are independently-owned and operate as franchises. The Arizona-based hotel chain sets the standards that have to be maintained by all franchises across the world.
Best Western, the world’s largest hotel chain with over 4,000 hotels in more than 100 countries, joins other global chains like Kempinski, Radisson, Thai-based DusitD2 and easyHotels planning to set up in Kenya in the next two years.
Villa Rosa Kempinski, the 200-roomed multi-billion shilling property opened its doors in Kenya in September.
Hemingways in May opened a Sh1.5 billion 45-suite boutique hotel in the upmarket Karen area, targeting well-heeled business travellers.