Kenya is a country of deeply rooted traditions and vibrant cultures. Some of the oldest artifacts of human communities have been discovered in Kenya, making the country truly a cradle of humanity. Subsequently Brand Kenya has partnered with other stakeholders and will be participating in the 2014 Smithsonian Folklife Festival, in USA.
Initiated in 1967, the Festival has become a national and international model of a research-based presentation of contemporary living cultural traditions. Over the years, it has brought more than twenty-three thousand musicians, artists, performers, craftspeople, workers, cooks, storytellers, and others to Washington DC, to demonstrate the skills, knowledge, and aesthetics that embody the creative vitality of community-based traditions.
Hence, in addition to increasing the general public’s interest and knowledge about Kenya, the festival will offer a wide array of authentic Kenyan crafts and other products that will have a beneficial impact on Kenyan exports and trade opportunities, too.
The Folklife Festival (25 June – 6 July, 2014) provides an opportunity for the world to experience Kenya’s rich and diverse culture. The 2 weeks long event will showcase all facets of Kenya through a number of activities namely the Kenyan culture, people, products, sports and business opportunities. Festival visitors will be able to interact with exemplary craftspeople who work with everything from clay to soapstone to recycled materials, learn about important fossil discoveries by taking part in a model dig site from the Great Rift Valley, run with Kenya’s Olympic athletes, dance to both traditional and contemporary music from many regions of the country.
Brand Kenya Board will also hold an investment conference and various forums with the Kenyans living in America to market Kenya as an investment destination.
The Smithsonian Folklife Festival is an international exposition of living cultural heritage annually produced outdoors on the National Mall of the United States in Washington, D.C., by the Smithsonian Institution’s Center for Folklife and Cultural Heritage. The Festival takes place for two weeks and is an educational presentation that features community-based cultural exemplars. Free to the public, like other Smithsonian museums, each Festival typically draws more than one million visitors. For more information visit http://www.festival.si.edu/2014/Kenya/