Univision, ESPN to offer live streaming, highlights and stats for all 64 matches
Keen to follow the World Cup while on the move and don’t mind toggling between English and Spanish? Here’s how:
In addition to TV broadcasts, ESPN and Univision will offer the 2014 tournament on several digital platforms this next month for computers, tablets and mobile phones.
The biggest difference? ESPN (English) requires a TV provider login while Univision (Spanish) is free.
ESPN plans to live stream the World Cup matches through an affiliated pay-TV or Internet service provider in the U.S. for its WatchESPN and ESPN3 digital-video services. The WatchESPN and ESPN3 digital-video services are available more than 92 million U.S. households through an affiliated pay-TV or Internet service provider. DirecTV is the biggest operator that does not currently offer access to ESPN’s TV Everywhere suite. All 10 ABC telecasts also will be accessible via WatchABC in select markets through an affiliated provider.
The sports cabler also will carry live telecasts in multiple languages and provide alternate camera angles in ESPN3 Surround. In addition, it’s launching a redesigned version of its ESPN FC website for soccer fans and will debut a new free ESPN FC app with news, scores, highlights and commentary.
“All sports fans will come together for the World Cup in Brazil, and there’s no better time — and no greater opportunity — to connect fans globally across ESPN digital media than now,” said John Kosner, executive vice president, ESPN Digital and Print Media.
Univision, which holds the exclusive U.S. Spanish-language broadcast rights to the World Cup for 2014 launched an enhanced sports app that offers soccer fans access to live streaming coverage of all the games with in-match, real time highlights and stats, video highlights, skeds, individual club news, rosters and more. Downloadable from both iTunes and Android platforms, the app offers an interactive live soccer experience that can be personalized, connecting users to each other via Twitter and Facebook.
Univision is also streaming the first 56 matches on its website for free.
“This will be the biggest, broadest and most high-tech World Cup coverage ever for Univision with 64 matches live across television and digital platforms,” said Juan Carlos Rodriguez, president of Univision Deportes.
Univision will be pulling out all the stops before ceding the rights to rival Telemundo, which reportedly ponied up $600 million for exclusive U.S. Spanish-language broadcast rights to the next two men’s World Cups in 2018 and 2022 as well as the 2015 and 2019 Women’s World Cups and other international tournaments.
This is more than double the $325 million that Univision paid to broadcast the 2010 World Cup in South Africa and the 2014 World Cup in Brazil. Fox outbid ESPN for the English-language U.S. broadcast rights for the same periods.
In a conference call with investors during its first-quarter results announcement in April, Univision president and CEO Randy Falco said that it expected to break even on its World Cup coverage over the course of 2014 with revenue streaming in during the second and third quarters.
“I can’t speak to specifics on financials but I can tell you that from a ratings perspective and a sales perspective, this World Cup will be by far the most successful sporting experience that we’ve had on our air,” said Rodriguez.
In 2010, Univision attracted more than double the number of viewers than ESPN for the opening match of the World Cup, and went on to set new Spanish-language ratings records throughout the games — with tune-in audiences reaching up to 8.7 million viewers despite the time difference with South Africa.