Google Kenya has launched a campaign to promote innovation and development of local content in key sectors of the countryâ€™s economy.
The tech giant is bringing together over 500 tech players this week from advertising and government agencies, developers, publishers and Swahili language experts to discuss â€˜the role technology will play in Kenyaâ€™s future by driving growth and innovation.â€™
Dubbed â€˜Going Google Africa,â€™â€™ the events include transfer of skills and online success for media houses.
Google Kenya manager Joe Mucheru said Going Google Africa, led by Google Enterprise and e-Momentum, a Nairobi-based Google Apps Premier Partner aims to demonstrate to CEOs and CIOs the critical role online solutions are playing in business, and the shift from personal productivity to collaboration across physical boundaries.
Googleâ€™s localisation specialist for Sub-Saharan Africa, Salome Nduku said the Google in Swahili workshop, planned towards the end of the week is to initiate discussion with Swahili experts and enthusiasts on how to increase local content in Swahili on Internet.
â€œWhile various Google products are available in Swahili, Swahili content online is still minimal compared to languages such as English or French,â€ said Nduku.
Mr Mucheu said the firmâ€™s vision is to align the Kenyan private sector with homegrown talent so as to create a local thriving digital ecosystem.
â€œWe want to share the value that digital can bring to different sectors, but also connect Kenyan businesses with local talent who can execute on their digital strategy,â€ said Mr Mucheru.
According to Didier Goibert, Google director of enterprise, EMEA, over five million businesses have now moved to Google Apps, an indication of how technology and the Internet are helping businesses to grow.
The workshops will run across five days starting Tuesday. One of the workshops dubbed â€˜Think with Googleâ€™ will highlight the importance of industry and consumer insights to marketing decision makers.