Everlytic launches Marketing platform in Kenya.

Johannesburg-based Email & SMS Marketing software provider, Everlytic, has launched in Kenya, the heartland of Africa’s technology innovation. As part of its expansion into emerging markets, the company recently unveiled its Kenyan website Everlytic is set to establish itself as the ultimate platform for sharing content via email and social media in Kenya.

A product of Prefix Technologies, Everlytic boasts messaging platforms incorporating – Email marketing, Social sharing, Rich Analytics and powerful API integration for popular CMS providers like WordPress, Drupal and more.

“We understand the need of businesses to disseminate messages to various platforms from one system. This is mainly driven by the ever evolving digital marketing landscape. Email marketing is growing at a rapid pace in Kenya, hot on the heels of Social Media and these two channels are becoming increasingly intertwined. Companies that want to build audiences and create conversations around their brands will benefit from Everlytic’s unified messaging approach,” said Sam Hutchinson, the Prefix Chief Technology Officer.

According to Walter Penfold, Managing Director at Prefix, Everlytic is 100% coded in South Africa by the company’s talented team of software engineers. “We believe strongly in the potential of emerging markets. Kenya is Africa’s innovation and technology hub and a great starting point for us to roll out our technology across Africa,” said Penfold.

Founded in 2004, Prefix has grown to become one of the leading providers of email marketing services in South Africa. Prefix started sending email newsletters in 2007 for the publishing industry and launched Everlytic as a general email and mobile marketing platform in 2010. Due to high growth and a changing African technology landscape, Everlytic has set its sights on growing the brand across Africa.

Everlytic sends millions of messages every day for some of the top brands in South Africa across a spectrum of industries including banking, insurance, retail, ecommerce and hundreds of traditional and online publications.

Contact Philani Mdingi for more information on 011 447 6147 or email

Issued by: Everlytic Kenya




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