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State of social media in Kenya-Tumetoka Mbali: Report No. A002
Report by: Bloggers Media Limited
Data Source: Digital Rand
Presented by: Robert Kunga
~Twitter ~Facebook ~linkedin ~google+
Orange Kenya 6,973,721 likes
KTN 1,345,256 likes
NTV 1,219,434 likes
Citizen TV 1,057,694 likes
Safaricom 840,530 likes
@ntvkenya 490,765 followers
@citizentvkenya 485,797 followers
@KTNKenya 464,569 followers
@Ukenyatta 456,954 followers
@lKeepltReal 412,284 followers
@dailynation 398,419 followers
74% of #KOT located in Nairobi
11% of #KOT located in the diaspora
Approx 300M tweets posted
Approx 85% of tweets posted from Nairobi
65% of accounts are dormant. 19% have not tweeted in 2014.
The highest growth of Twitter in Kenya was witnessed in 2013 with close to 100K users signing up!
This trend may have been spurred by politics of the day, which saw numerous politicians get online and campaign via social media.
4% of users have geo-enabled
2% of users have website links in their bios. Majority of those reside in the capital.
20% of tweets posted have links in them, 9.4% mention other users and 34% have hashtags.
Mobile phones (apps) are now more popular than web.
50k+ users will sign up by end of year 2014
#KOT will have posted 570M tweets by close of year 2014
As the number of websites and blogs increases, more links will be shared.
Usage of mobile apps has now surpassed web. We expect continuation of this trend.
Comprehensive report will be available for download from:
Bloggers Media Ltd. Website: