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REPORT: The State of Social Media in Kenya

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The first Kenyan Account on Twitter was was @kamuiri registered in 28th March, 2007, followed by @kenyamoto and @Sonnimuriuki in that order. The growth of Twitter peaked between 2012 & 2013.

You can view the report below or download it in PDF HERE or Click on the image above

State of social media in Kenya-Tumetoka Mbali: Report No. A002

Report by: Bloggers Media Limited
Data Source: Digital Rand

Presented by: Robert Kunga

Introduction

Report features

~Twitter  ~Facebook  ~linkedin  ~google+

Network size

facebook

Top Accounts

Orange Kenya 6,973,721 likes

KTN      1,345,256 likes

NTV     1,219,434 likes

Citizen TV 1,057,694 likes

Safaricom        840,530 likes

TWITTER

Top Accounts

@ntvkenya 490,765 followers

@citizentvkenya 485,797 followers

@KTNKenya 464,569 followers

@Ukenyatta 456,954 followers

@lKeepltReal 412,284 followers

@dailynation 398,419 followers

74% of #KOT located in Nairobi

11% of #KOT located in the diaspora

Approx 300M tweets posted

Approx 85% of tweets posted from Nairobi

65% of accounts are dormant. 19%  have not tweeted in 2014.

TWITTER

Growth

The highest growth of Twitter in Kenya was witnessed in 2013 with close to 100K users signing up!

This trend may have been spurred by politics of the day, which saw numerous politicians get online and campaign via social media.

TWITTER

Other Stats

4% of users have geo-enabled

2% of users have website links in their bios. Majority of those reside in the capital.

20% of tweets posted have links in them, 9.4% mention other users and 34% have hashtags.

Mobile phones (apps) are now more popular than web.

TWITTER

Predictions

50k+ users will sign up by end of year 2014

#KOT will have posted 570M tweets by close of year 2014

As the number of websites and blogs increases, more links will be shared.

Usage of mobile apps has now surpassed web. We expect continuation of this trend.

TWITTER

Download Report

Comprehensive report will be available for download from:

Bloggers Media Ltd. Website:

www.bloggers.or.ke

Contacts

Thank you!

 

Source: DigitalLand

 

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