Finnish giant mobile maker, Nokia has launched its latest smartphone Nokia 808 PureView in Kenya as it grapples to regain its waning market share.
Nokia, which still leads at 57 per cent of Kenyaâ€™s phone market share, seeks to rope in top-end smartphone users to its fold since the manufacturer has been losing grip on the market to its rival, Samsung.
The release of the Nokia 808 PureView comes days afterÂ Samsung excited the market with its Galaxy SIIIÂ which equally comes with enhanced features.
In the recent past, Nokia has trained its eyes on the low-end smartphones particularly targeted at the youth.
Bruce Howe, the new general manager for Nokia East Africa toldÂ Business DailyÂ that the company is keen to connect with the youth especially with the launch of the Nokia â€˜Ashaâ€™ range of feature phones.
The gadgetâ€™s connectivity comes full with HDMI and Wi-Fi technology, preloaded Nokia Maps, turn-by-turn navigation for over 100 countries.
Nokia restructured its Kenya operations last year as it grappled with declining market share. The changes saw the Kenya office downgraded from regional headquarters to a local sales office, put under South Africa.
In the latest Gartner report Nokiaâ€™s global market share dropped to 22.8 per cent in August 2012 from 30.3 per cent in 2011.
Another study by InMobi, a mobile advertising network, reveals that the number of Kenyans accessing the Internet using Nokia phones in the second quarter of 2012 posted a 1.8 percentage point decline to 57 per cent as number of people using Samsung phones grew by 2.1 percentage points to 22 per cent.
The study, among other objectives, sought to establish type of handsets accessing the Internet.