Safaricom has launched a Kshs.18 million M-PESA promotion which will see a lucky customer drive away in a brand new Mercedes E200 valued at Kshs.7.7 million.
In the promotion, 20 customers will be rewarded with Kshs.25,000 each in a daily draw which will also see 25 weekly winners take home Kshs.5,000 and another 25 weekly winners receive Kshs.3,000 to their M-PESA accounts.
Safaricomâ€™s Chief Executive Officer Bob Collymore said this new campaign is aimed at changing the perception of M-PESA from that of a money transfer service to a lifestyle tool. Through this campaign, Collymore is encouraging more Kenyans to utilize the full range of services available on M-PESA.
He said: â€œCustomers with M-PESA need not queue at ATMâ€™s or to pay their bills. We have established strategic partnerships that make it possible for you to access your finances from the comfort of your home or office, at the touch of a button.â€
The competition will be open to M-PESA customers who access their bank accounts through M-PESA, make payments using M-PESA pay bill and purchase goods through M-PESA Buy Goods.