Kaspersky Lab Highlights African Expansion Plans

Kaspersky Lab, one of the world’s largest providers of anti-virus, malware and IT security solutions, revealed that they will be increasing their presence in Africa, as emerging markets are a strong field of interest for them.

“We have seen a 30% growth in retail in Africa, but unfortunately that growth has been driven by cybercrime. Cybercrime is worth billions of dollars. Our aim is to become the number one IT security vendor in South Africa and the leader in the African region within the next three years. It is for this reason that the company recently undertook a restructuring process within its office located in Johannesburg, South Africa,” said Vasily Dyagilev, Managaing Director of Kasperskly Lab Emerging Markets.

Dyagilev also highlighted the fact that they have discovered that governments are using online spy techniques and software to spy on targets.

“With Cloud Computing, the danger is becoming a bit different, and so with that, security has to change as well. Users don’t take care of themselves online, because if they don’t see an immediate threat, they won’t protect themselves,” he said during a media briefing in Johannesburg.

Dyagilev revealed that security needs to be increased and for that reason they will be launching a number of new products specifically tailored for the African market. Some of the new services include online banking solutions for banks in Africa, DDos Prevention services and an Security Incident Investigation Service.

Most of the new products will only be available in Africa, while some of them will only be available in emerging markets to safeguard them against the growing online threat.

In terms of South Africa, Dyagilev announced that Riaan Badenhorst has been appointed as the Head of Operations for Kaspersky Lab Africa. “Our future vision includes a number of things, and with that comes a new office structure, new product line-ups for 2012 – 2013, business expansion and solutions tailored to market practises,” he said.

Badenhorst added that he is “honoured to have been appointed in this role for Kaspersky Lab in SA. In the local region, we will work hard on expanding our reach and service offerings, paying special attention to developing our channel and supporting our partners, where soon we will be able to present new services for our African business customers.”

Kaspersky Lab also opened a new office in Kenya, with Bethwel Opil being appointed in the role of Channel Sales Manager for East Africa, where he is responsible for five East-African countries.

“We are committed to delivering only the best in products and services to our customers where the restructure of the African office reaffirms Kaspersky Lab’s commitment to the region,” concludes Dyagilev.



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