The commercial shows the ‘Point of View’ perspective of a person who died after drinking and driving, giving the quickly sobering revelation that while we all think the world will mourn for us forever, the harder truth is that eventually life will have to go on for those who remain alive. A fate worse than death is the opportunity to have a front row seat for the eventual but inevitable transition as your friends move past your memory. There’s a way to stop it before it happens however. Stay alive. Don’t drink and drive.